Designer Forum |
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Jeffrey
Scherer, FAIA
Principal, MS&R, on Balancing the Desires of Client, Community &
Designer.
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Julie Snow, FAIA
Julie Snow Architects, on Intensity.
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E. Tim Carl, AIA, LEED AP
Vice President, Hammel Green and Abrahamson on the Fine Art of Listening.
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Mic Johnson, AIA
Design
Principal, Ellerbe Becket, Inc, on Community Building.
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Tom DeAngelo, FAIA
Principal, Architectural Alliance, on Creative Collaboration.
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Rich Varda, FAIA,
ASLA
Vice President Store Design, Target, on Creating Impact with Design.
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Balancing the Desires of Client, Community & Designer
Jeffrey Scherer, FAIA
Designers face the challenge of balancing a competing mix of desires
from three core constituencies. First and foremost, there is the
client’s desire to blend design with fiscal responsibility. Second is the
architect’s own desire to create, and third is the architect’s sense of
the larger community—the users of the space—who often wish to be
considered. Often, the finished building mirrors the architect’s ability to
strike the right balance.
My first obligation is to community. For this reason, I believe our work
must be rooted in the larger context, extending beyond the client and
site to embrace the neighborhood and global community. Setting ego
aside, I strive to listen to the users of the space. I argue for equity in the
design process. Every voice should be heard, every option explored. |

Rancho Mirage Public Library
Rancho Mirage CA
Photo: Assassi Productions |
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Everything is then filtered through my personal value system and aesthetic
sensibility. For what we offer as designers is essentially a
three-dimensional portrait of our own aesthetic, ethical and moral values.
My personal filters embrace historical context, resourcefulness and value. Existing buildings reflect the portraits left behind by the previous
designers, capturing the state of nature and design at that time. I am
careful to consider their context in seeking relevant lessons from this
history. From their ideas, I learn how to knit together design, community
and environment. Because I would rather fix something than throw it away, I
seek to uncover and explore the latent, layered history of existing
structures in order to transform them into innovative, forward-thinking
spaces that actualize and manifest the community’s desires into the design.
At the center of every design resides a client. I purposefully seek clients
who share my values and embrace an open process. There is, however,
and always has been an inevitably large area of conflict between the
desires of the designer and the desires of the client. To view the design
process as a triad by adding the tapestry of a community-at-large may
seem, on the surface, crazy. Anyone who attempts to act genuinely in
the interests of the general public runs the risk of alienating the client,
while acting solely in the interest of the client leads to accusations
that community (and the environment, for example) are being ignored.
I believe it is a duty to balance all three. Otherwise, design will be
one-dimensional. Thus, I believe significant architecture is a delicate
balance of the designer, client and community.
For this reason, I have chosen to work mainly on specialty commercial
office space and libraries. Although these may seem like an odd
pairing, they are actually quite alike. They share a need to have
space where individuals can learn, share ideas and participate in
discussions of broad ideas. Each has to be smart, efficient and enable
the occupants to do their best knowledge work. Both must be flexible
and use state-of-the-art technology. Each building type should serve a
greater purpose. And finally, the office and the library contain records of
present and past thinking. |
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Jeffrey Scherer, FAIA
Principal, MS&R
A founding principal of MS&R, Jeff leads MS&R’s commercial and library design practices. He has more than 100
public, academic, and private libraries to his credit and 1.25 million square feet of office space. His innovative
approach and resulting designs have resulted in professional honors and awards for 30 consecutive years. Most
recently, his work for Urban Outfitters Inc. received a Global Award of Excellence from the Urban Land Institute and a
National Trust for Historic Preservation Honor Award. A provocative thought-leader, Jeff has been featured in national
publications such as Fast Company, Metropolis Magazine and The New York Times. He is passionately and actively
involved in a diverse collection of non-profit organizations, currently serving as Chair of Libraries of the Future
a national library advocacy group based in New York City. Known for leading the discussion on important issues
surrounding libraries and the workplace today, he is a frequent conference lecturer for The International Federation
of Library Associations and Institutions (IFLA), American Library Association (ALA), Public Library Association (PLA)
and CoreNET and has co-authored numerous articles and books on topics such as libraries creating a sense of place
in communities, changes in technology and distribution of information, and sustainable design. |
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